We believe that actions speak louder than words. We owe our experience to many projects that we have completed and many successful leaders. A mastermind of UX design, Steve Jobs once said, ‘You have to start with the customer experience and work backward to the technology’.
Each new project is a challenge and an opportunity for us to explore new layers of creativity. Digital presence in the form of a website or a mobile app requires attractive graphics, engaging content and good user experience (UX) design. But what exactly is user experience design (UX Design), and why does it matter so much?
User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function.
“User Experience Design” is often used interchangeably with terms such as “User Interface Design” and “Usability”. However, while usability and User Interface(UI) design are important aspects of UX design, they are subsets of UX Design
As a UX designer, we consider the Why, What and How of product use. The Why involves the users’ motivations for adopting a product, whether they relate to a task they wish to perform with it or to the values and views which users associate with the ownership and use of the product. The What addresses the things people can do(functionality) with a product and How relates to the design of functionality in an accessible and aesthetically pleasing way.